WhatsApp Business API Integration | Replywise

What is WhatsApp Business API?

WhatsApp Business API is an official interface that enables businesses to communicate with customers programmatically on WhatsApp. Unlike the regular WhatsApp Business app, the API offers unlimited agents, automation, chatbot integration, and enterprise-grade security. Replywise combines this API with AI agent technology to create a fully automated customer communication experience.

WhatsApp has over 2 billion active users across 180+ countries. While email averages a 20% open rate, 98% of WhatsApp messages are read. This means WhatsApp is the fastest and most effective channel to reach your customers.

Automated Customer Support

Your Replywise AI agent answers customer questions 24/7 automatically. It finds the right answers from your knowledge base (website, PDFs, FAQs) and delivers them in natural language. Natural Language Understanding (NLU) technology comprehends what your customer is really asking in context — not keyword matching, but real semantic understanding.

Unlike traditional chatbots, Replywise remembers conversation context. When a customer references a previous message or changes topic, the agent follows correctly. Questions it cannot resolve are automatically escalated to a live agent — so no customer is left without an answer.

Sales & Marketing Automation

WhatsApp is not just a support channel — it's a powerful sales tool. With Replywise, send proactive message campaigns, recover abandoned carts, deliver personalized product recommendations, and communicate the right message at every stage of the customer journey.

Send new product announcements, order updates, and appointment reminders with template messages. Interactive buttons and lists let your customers make selections with a single tap — increasing your conversion rates by up to 40%.

• Abandoned cart recovery messages
• Personalized product recommendations
• Order confirmation and shipping notifications
• Appointment reminders and confirmations
• Campaign and discount announcements

Multi-Agent & Team Management

Multiple agents can work simultaneously on a single WhatsApp Business number. Each conversation is automatically routed to the correct department or person. Managers can monitor all conversations in real-time, track performance metrics, and perform quality control.

Define department-based routing rules: sales inquiries go to the sales team, technical support requests to IT, complaints and returns to customer relations — all automatically. Track response times with SLA monitoring and set performance targets.

Integration & Technical Infrastructure

Replywise delivers WhatsApp Business API as an official Meta Business Partner. We support you through the entire process including number verification, green tick (verified badge) application, and API access. Integrate with your existing CRM, e-commerce, or ERP system via webhooks and REST API in minutes.

Ready-made integrations are available for popular platforms like Shopify, WooCommerce, Salesforce, and HubSpot. For custom needs, build your own integration with RESTful API and webhook support. All messages and conversation logs are securely stored and reported.

• Official Meta Business Partner certification
• Green tick (verified) application support
• Webhook and REST API integration
• Shopify, WooCommerce, Salesforce ready connectors
• GDPR-compliant data storage

Analytics & Reporting

Monitor your WhatsApp channel performance with detailed dashboards. Track critical metrics in real-time including sent and read message counts, average response times, customer satisfaction scores (CSAT), and conversation resolution rates.

Receive weekly and monthly reports automatically via email. Identify the most asked topics with conversation tags and continuously improve your knowledge base. Compare different message template performance with A/B testing support.